In our blog series we've covered some of the fundamentals of Social Media strategy as we built towards understanding how community intersects social. The truth is, whether we lead them or not, communities exist around our brands and products. The question is, do we want a tribe of advocates or a tribe of naysayers?
To nurture the kind of community that is ideal for our businesses, there are core things we must keep in mind as we engage. These may seem really simple, but they are critical components that must be revisited constantly until they become part of our staff DNA.
1. We don't always control the place.
Like Bedouins, members of our communities travel wherever they like on the Internet; carrying their opinions with them. Recognizing the benefits to this early in our Community process, while listening well, we can reward those travelers with good news they can spread along the way....
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