So, here at CSN Media, you'll find that we're not your average 'web guys'.  Yes- we build visually stunning, user-friendly websites for our clients that make them money, but we also have different interests.  One of those interests is in the early-stage but growing field called "Digital Out Of Home" Advertising, or DOOH for short.  What does that mean in layman's terms?  Well, Interactive Window Displays & Kiosks, and the engaging and interactive apps that run on them, really.  Pretty much, DOOH is not quite a website, and it's not quite a mobile app- it's the hybrid between the two, offering engaging interactive and social experiences right there at your brick 'n mortar location.  In many ways, it's the fusion between the online social experience, and physical places of business.  Allow me to explain using our own case study...... Continue Reading

In our blog series we've covered some of the fundamentals of Social Media strategy as we built towards understanding how community intersects social. The truth is, whether we lead them or not, communities exist around our brands and products. The question is, do we want a tribe of advocates or a tribe of naysayers?

To nurture the kind of community that is ideal for our businesses, there are core things we must keep in mind as we engage. These may seem really simple, but they are critical components that must be revisited constantly until they become part of our staff DNA.... Continue Reading

In this series we have been discussing how to develop a Social Strategy that recognizes people are individuals who want to be treated uniquely during authentic interactions with your organization. We've defined listening as the first and most important step to interacting with clients and client prospects. Of course, listening alone won't captivate prospects or create satisfaction. You must respond to what you hear.

If you remember, we've hinted that people inherently want to help others out. One of the best ways for you to respond to a negative comment about your company or product online is to thank the individual for their honesty and then ask them for their help. The question can be written in any number of ways, but it should generally be:... Continue Reading

In our last post, we covered how the world is changing.  People want to be engaged as unique individuals; not approached insensitively as homogenous and segmented demographic pools waiting to be exploited. What’s more, these individuals congregate in groups and share what they have, know, and can do. They meet up online and dialog about the issues that are meaningful to them. When we listen well to what they’re saying, we can learn a ton about how to meet their needs as prospects and customers. This type of ‘listening first’ mentality will begin to shape how we communicate our value proposition to them, and yes, even how we design and reinvent our products or services.... Continue Reading